I LOVE these types of exposes! Real Simple reveals, “The Secrets Behind Your Grocery Store’s Layout.”
It’s All in the Layout: Picking up a few essentials turns into a cart of crap. Here’s a staggering stat, “two-thirds of what we buy in the supermarket we had no intention of buying.”
Every aspect of a store’s layout—from the produce display near the entrance to the dairy case in the back to the candy at the register—is designed to stimulate shopping serendipity.
And what’s with those endcap displays?
“A lot of times, [the items in] endcaps are just something new or in season,” says Schober. “If it’s on sale, believe me, it will be prominently marked. And watch endcaps for a recurring pattern. Leading brands often compete this way. If Coke is on sale in an endcap display one week, it will probably be Pepsi the following week.” If you don’t see the brand you like, just wait for it to come around.
You might also like to know that General Merchandise, Cooking Ingredients, and Canned Goods are placed in the center aisles to, “draw consumers deeper into the market and expose them to nonessential items along the way.”
Do they have a Target edition of this article?!
Have you fallen for any of the supermarket tricks?